Its retail outlet in Brecon will also close after the big clearace sale. It’s there that bargain hunters have been snapping up price-slashed items over recent weeks, saving over 50 per cent.
Fishtec, is part of the much larger BVG Group Ltd, also based in Brecon.
BVG runs a number of mail order, internet, catalogue and goods distribution businesses covering sports, home and gardens and nutrition.
BVG also have the Total Fishing Gear brand, popularised by big carp ace Dave Lane and in the past by popular all-rounder Matt Hayes. TFG will be kept.
With over 750 employees, BVG remains strong and is one of the largest employers in the area. It was visited by Prime Minister Boris Johnson soon after his initial appointment in May.
BVG boasts of having over 30 million visits to its various websites each, has distributed four million orders overall to its customers, and has annual sales of £140 million.
Why Fishtec chose to close
Allan Crawford-Plane, marketing director of Fishtec: “The decision to close Fishtec was based on declining sales and the impossibility of making a profit on general fishing tackle retail.
“With the growth of sales with low prices on places like Amazon and eBay, the profit margins are too small.
“The only way forward is to focus on growing our particular brands like Total Fishing Gear. These will continue to operate using their own websites.
“We will guarantee all existing customer orders at Fishtec and will run a closing down sale with tackle of other brands marked down at up to half price.
“No staff are being made redundant as they are being absorbed into the other brands like TFG,” Allan added.
In a totally seperate move, BVG’s Airflo brand, which makes fly-fishing tackle, has been taken over by the American company Mayflower Outdoors. It will continue to operate under the Airflo brand name, still based in Brecon.