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ENVIRONMENT AGENCY TO INVEST AN ADDITIONAL £230K INTO FISHERIES, BUT IT'S THE END OF THE ROD LICENCE CARD

5/12/2023

4 Comments

 
Picture
End of the card licence in 2024
Environment Agency takes further steps to modernise rod licencing to increase fishing benefits for anglers.
Nearly a quarter of a million pounds will be reinvested into fisheries by 2025 to better fund enforcement work, improve fisheries habitats and create more angling opportunities

across the UK, the Environment Agency has announced today, as part of a transitional move to simpler rod licences.

After 31 May 2024, anglers will have the option to receive a rod licence via email or text, or an A4 letter, and will no longer receive plastic coated rod licence cards with illustrations.

Every penny of the £230,000 saved through reduced costs of printing rod licences will be reinvested into the Environment Agency’s fisheries work. Last year, nearly £21 million of rod licence income was reinvested to help improve England’s fisheries and angling facilities such as creating fish passes, supplying and stocking fish species and improving habitats for fish.

Since 2021, over one million digital licences have been issued to anglers, helping to reduce waste and progress the Environment Agency towards carbon net zero targets.

For the last 15 years, anglers have received rod licence cards with illustrations capturing the UK’s most iconic species such as the Gudgeon and the Perch. Artist David Miller has provided this service to the EA, adding an artistic flair to rod licensing. 

Heidi Stone Environment Agency Fisheries Partnerships Manager said:
We understand the popularity of the images on our rod licence cards amongst anglers, and want to thank David Miller for his unique and inspirational illustrations over the years.
​
As we look to deliver better value for money for anglers, we are changing our printing arrangements to print our licences in a more cost effective and environmentally friendly way.

The money saved from this move will mean even more of our rod licence income can be put back into our fisheries service, protecting and improving fish stocks and habitats, providing new facilities for anglers, and giving more people the opportunity to try fishing.

Anglers who purchase a rod licence after the 31 May will receive the new paper rod licence unless they choose to go digital. Direct Debit customers’ licences are issued before the service change is implemented; therefore, they will receive the same illustrated card as issued in 2023.

4 Comments
Greg Timmins
7/12/2023 02:41:07 pm

I think this will reduce licence sales has some people may just photocopy the letter or forward text / email to there mates to use. Then if they have this it doesn't say they need to produce other ID for confirmation when being checked.

Reply
Tony Hutton
7/12/2023 03:01:46 pm

I loved the photo card finding out which fish will be on each season. I'm guessing they will save money not paying the artist for his work.

Reply
Julian
11/11/2024 04:40:38 pm

turns out the artist never took any money for the images, they could of at least the license in black and white and allowed it to be cut out and stuck to a card..! they will only need a 0.6% drop in license sales to erradicate the savings.

Reply
Will Yates
7/12/2023 03:07:01 pm

So they are stopping the card licences but still putting the fee up for the next few years. You'd of thought if print costs were increasing over the past years the licence would have gone up then not now when we are not going to getting any. It's not even plastic it's paper so it's environmentally friendly.

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